How to Create and Manage a Webinar Landing Page in LiveClass

A webinar landing page gives attendees a public page where they can learn about your webinar, review the agenda and speaker details, and register to attend. LiveClass lets you customize the page content, choose a template, manage registration settings, and publish the page using a shareable link.

This article explains how to create, customize, publish, and manage a webinar landing page effectively.

Step 1: Open the Landing Page

Navigate to 'Sessions' and open the webinar you want to manage. Then, select the 'Landing page' tab.

You can customize the webinar's public-facing page from this section.

Step 2: Customize the Page Content

Update the available fields to provide attendees with the information they need.

Webinar link name: Defines the readable URL slug for the landing page.
Public heading: Sets the main title displayed on the page. It defaults to the session title.
Tagline: Adds a short supporting statement beneath the heading.
Description: Explains what the webinar covers and why attendees should join.
Key points: Adds up to five short points highlighting what attendees will learn.
Cover image: Adds a visual to make the landing page more engaging.

Step 3: Configure the Agenda Display

Locate 'Show agenda titles and durations', enable the toggle to display agenda titles and their durations on the landing page.

Displaying the agenda helps attendees understand how the session will be structured and what topics will be covered.

Step 4: Set Registration Dates

Use the registration date fields to control when attendees can register.

Set Registration opens to specify when registration becomes available.
Set Registration closes to define the registration deadline, if required.

Review the dates and times before publishing.

Registration uses your local time. Check the displayed dates and times carefully, especially when inviting attendees from different time zones.

Step 5: Set the Registration Limit

Locate 'Registration limit', enter the maximum number of registrations you want to accept. Leave the field blank if you want unlimited registrations.

Registration places are separate from the plan's live attendee limit.

Step 6: Add Speaker Information

Navigate to the 'Speakers' section.

Click 'Add speaker' to include a new speaker, or select 'From earlier webinars' to reuse an existing speaker.

Step 7: Publish the Landing Page

Once you have finished customizing the page, choose the appropriate action:

Save draft: Saves your changes without publishing the page.
Save and publish: Saves your changes and publishes the landing page.
Unpublish: Removes the page from its published state.

After publishing, use the public link displayed in the Public link section to open and review the landing page.

Important: A webinar that has ended cannot have its landing page edited. Complete your content and registration checks before the webinar ends.

Step 8: Share the Public Link

'Copy' the public landing page URL. Share it through your website, email campaigns, social media posts, or other relevant communication channels.

Step 9: List the Webinar on the Events Page

If you want the webinar to appear on your account's public Events page:

Open the webinar's 'Landing page' tab, locate 'Show on the events page' and enable the toggle.

Ensure the landing page is published and the webinar is upcoming.

The webinar will be listed on your account's public Events page and may also appear in the “More webinars” sections of other pages while it is published and upcoming. This option is off by default.

Step 10: Choose a Page Template

Locate the 'Template' section, click 'Change template'.

Step 11: Choose a Page Template

Choose a template that suits your webinar's content and presentation style.

LiveClass provides different layouts, including:

Cover hero: Displays a prominent cover image alongside the webinar title and registration card.
Briefing: Highlights the webinar status, date, and what attendees will learn.
Split hero: Places the webinar details on one side and the registration form on the other.

You can also manage templates from 'More' → 'Page templates', where you can edit your own templates, duplicate templates, or duplicate built-in templates to create a customized version.

Best Practices for an Effective Landing Page

Use a descriptive title that communicates the webinar's topic.
Explain the value of attending before asking people to register.
Highlight practical takeaways in the key points section.
Use a relevant, high-quality cover image.
Include accurate speaker information and an easy-to-follow agenda.
Set registration deadlines and limits according to your event requirements.
Test the published page and registration flow before promoting it.
Share the public link through channels where your target audience is active.

A well-organized landing page helps potential attendees understand the value of your webinar and makes it easier for them to take the next step.

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